Page seems to have been active only since November 22. Already removed UMass logo
A raging fire requires two things: fuel and a source of ignition. In other words if you enter a dark building and smell the strong stench of gasoline, don't use your cigarette lighter to illuminate the immediate area.
Anyone who has spent more than a day on the Internet should realize the new "UMass Amherst Area White Students Union" is a parody account. And their sole reason for being is to incite a response -- especially a negative one.
So the rules of engagement are pretty simple: ignore them. Unlike this morning's Daily Hampshire Gazette which splashed them across the front page, above the fold no less. Suckers.
Dog bites man story: Internet trolls are a pain in the ass
Terrorists unleash the most horrendous public act possible in order to attract media attention. And I don't agree that names of mass murderers should be withheld in order not to give them the notoriety they seek. Usually, before the presses run, they are already dead.
Because they are a billion dollar corporation who, like all mega corporations, is averse to negative publicity, chances are Facebook will pull the account.
And since they are not the government they can ban whatever content they wish without regards to the First Amendment.
Just as Smith College or Amherst College, as private entities, can ban reporters from covering an event on their campus even if it is blatantly newsworthy. It's just kind of stupid to do so.
But again, if you've spent more than a day on the Internet, you know all about stupid.