Everything about Big Y is BIG, including their flag
One of the great things about Twitter is how seriously practitioners usually take it. And now that more and more institutions are embracing Twitter as a 21st century two-way suggestion box, customer service can greatly benefit.
Big Y Amherst 8/14/12
Now if you live in the Happy Valley you know first hand that Big Y Supermarkets proudly trumpets its "all American" image as a "family owned" business since 1936. The quintessential American success story. In fact, if Senator Scott Brown needed a poster business for the "I built this" campaign, he could not do any better than Big Y World Class Market.
Obviously they have embraced social media and use it well. Within 5 minutes of my original tweet I had a response and within two hours the problem was solved. God bless America (and free enterprise).