Sweet kids promoting a sweet cause
Downtown Amherst transformed into a sugarholics paradise on Saturday afternoon with 20 businesses participating in the first annual "Amherst Mega Dessert Crawl". The event was a town/gown affair jointly sponsored by Phi Sigma Pi, a co-ed national honor fraternity, and the Amherst Business Improvement District.
Bertucci's reported an overwhelming response. Perfect location across from start at Kendrick Park
Over three hundred participants paid the bargain price of $20 for 20 coupons to exchange for a tasty treat. The event attracted a bevy of UMass students -- some with their parents in tow -- local families and bargain conscious foodies.
All proceeds benefit Reader To Reader program, a nonprofit agency that brings a magical gift to the underprivileged world wide: books.
David Mazor: Founding Executive Director of Reader to Reader and BID Board of Directors member