Fade: "Nothing lasts forever"
Well I suppose when "Nothing lasts forever" is your tagline, users should not be surprised when the service itself disappears after only a little over a year.
FADE is/was one of those location based smart phone apps that pretty much acts as an anonymous bulletin board.
Unlike competitor YikYak it relied on memes (photos) with a simple headline to which users could respond with comments and vote it up or down. Up votes gave it a few more minutes of life before it would "fade" into oblivion.
Although like Snap Chat the downside of posting something personal is users can simply do a screen grab as I did with their farewell.
The app targeted institutes of higher education so UMass had its own chapter so to speak. It required 500 downloads for the app to become activated and I'm sure at peak UMass had thousands of users. Plus a few old grumps like me.
During the lead up to the Blarney Blowout (that also ended up going poof) I had fun interacting with the pro party crowd. A few of my Tweets were reposted on FADE, and occasionally some nitwit would give away interesting information in their response comments.
Oh well, maybe now this will free up time for kids to -- you know -- study?
Maybe there's hope for our youth yet