Wednesday, May 1, 2013
Friday's No More
The painful but necessary decision by The Massachusetts Daily Collegian to cease putting out a Friday print edition after almost 125 years is l-o-n-g overdue. In fact they should cease all print editions, period. And go all digital, all the time.
According to a Pew report less than 10% of people under the age of 30 confirmed reading a newspaper the previous day while, conversely, about half of adults over the age of 65 did read one.
But as those older readers die off they are not replaced by a younger generation of digitally native adults.
The average age of a UMass undergrad is 21, with only 7% age 25 or older. The math is pretty simple. Quite frankly, marketing a print newspaper on the Amherst campus is kind of like installing pay phones around the Campus Center. Or bringing back horses as a means of transportation.
The Internet allows instantaneous, unlimited, and wicked cheap news production. Embrace it!