The sandwich shop opened just under a year ago. And since restaurants occupy the top of the list for start up failures, I guess it's not shocking news. They seem to have followed the business model of Bueno Y Sano by targeting college towns, although that popular burrito establishment is just around the corner, while local culinary icon Antonio's Pizza is only two doors down.
White Hut also recently opened nearby. Downtown Amherst is like a Mall's food court, with the rents almost as high. A small business is full time enough when the product you offer is non perishable. Throw in the fresh ingredient factor and the work is never done.
But more will come. They always do.