Friday, July 24, 2009
And another one gone, and another one gone...
So you would think a national franchise selling ice cream could at the very least survive the Summer in the People's Republic of Amherst into the Fall; and by then the students (swallows) return to Amherst (Capistrano).
But that location-- and its congenital twin (the vacant store next door)--is probably the most expensive rent in Amherst, if measured by $ per square foot. And normally I would say that labor is the #1 cost of doing business with rent #2.
But with Ben & Jerry's the actual rent was probably number one overall. And a decade ago, even McDonald's could not survive in that location (killed by Antonio's Pizza back when still owned by Bruno Matarazzo)