Welcome to Amherst indeedOur somewhat high-profile Amherst town website just started promoting Public Service Announcements about the wonders of Amherst, under the banner headline "NEW!" Interestingly some of the production is recycled from a few years ago when, errr, another town manager first hatched the deal with a slick marketing ad agency: free PR videos for the town, but with paid local ads around them.
I actually like the older ones a little better mainly because the voice over lady knows how to correctly pronounce the town's name. Since Am_erst seems to have adopted the motto "Where only the h is silent," you would think somebody would ensure the same from official public relations materials.
And a little fact checking would also help as the "new" education tourbook promo states Amherst is "home to five renowned colleges," including Mt. Holyoke and Smith College--a not so trivial mistake the national lamestream media occasionally makes as well.
And we now have only three "town elementary schools" (thanks to Catherine Sanderson).