Leading Edge Amherst. Sign went up six weeks before business died
The Greenfield Recorder 1/20/12
Well considering Joanne DeLong and Peter Earle gave members, instructors and the general public only a couple hours notice before they scuttled their flagship The Leading Edge in Amherst last year, I'm not surprised half of that dynamic due now publicly proclaims the Leading Edge (rowboat) in Greenfield, has "no plans to close the gym."
Planning was never their strong point.
Obviously it's w-a-y more fun to plan for opening a business rather than closing, just like it is far merrier to attend a wedding or baptism vs. a funeral or divorce proceeding.
But consumers had better be wary--very wary. Both in Greenfield and the one maybe opening soon in the same complex in Amherst as the former Leading Edge. Considering their business model (low-cost, pack them in the door to sign up, then hope they never come in to use the facility) only took 13 months to accumulate massive amounts of red ink, it's hard to imagine a sudden turnaround simply because one partner ditches the other.
Apparently customer service is not a strong point either
And strangely enough, in this case, the partner getting ditched--Peter Earle--has far more fitness experience than Joanne DeLong, who jumped into the fitness field a tad late in life, with her main experience fighting with Earle at the Gold's Gym, Inc in Amherst before it morphed into The Leading Edge which only lasted another two years before suddenly going out of business.
As Scotty, Chief Engineer on the good ship Enterprise, used to say, "Fool me once shame on you; fool me twice, shame on me."
#####This from the Greenfield Recorder:
"According to court documents, Greenfield Fitness Inc. is in default of approximately $307,000 in back rent, real estate taxes and maintenance costs. The fitness center has routinely missed payments of maintenance costs ($46,420), real estate taxes ($54,896), and back rent ($205,524) since May 2010. The business opened in March of 2009."
10/24/11 They certainly cut corners with their Greenfield sign (now a weathered banner)