Friday, January 30, 2009
Boats against the current
The Amherst Athletic Club turns 27 today and I, twice that. We originally opened in what long-time locals still occasionally call Hadley’s “Dead Mall”—now very much alive with Wal Mart as the ultimate anchor.
And ironically enough new home to Planet Fitness, the low-cost—some would argue predatory pricing—franchise that thrives on high-volume memberships, where they hope the majority of members never actually show.
And since the rent has skyrocketed with the Mall’s revival, Planet Fitness will need a continuous flow of customers cascading through the door.
The three AAC owners huddled last night at the Irish bar out front to contemplate a strategy: do we continue limping along, or commit suicide (advertise the business for sale.) Or go for it, via a “surge.”
We chose to surge. Never surrender!
My 7-year-old daughter said she used the "cursive Y" to mimic the logo for Big-Y Supermarkets, our favorite grocery store.
Last year’s reflection