A site (visit) to behold

Frat Row: A wide expanse of flat open space in the perfect location, shovel ready

The Amherst Redevelopment Authority met principal vision consultants from American Communities Partnership both formerly at the Planning Department in Town Hall and informally at Judie's--my favorite downtown restaurant--and and then ambled along a site tour (both driving and on foot) of the general area that will someday--hopefully soon--transform the Gateway Corridor leading to UMass.Perhaps Friday was not the perfect day to get an idea of the true nature of the neighborhood as UMass is on Spring break so things were a lot quieter than normal, still the pros from ACP consulting were certainly able to get the physical lay of the land.

The main corridor easiest to define is North Pleasant street running along Frat Row with bookend churches, Mercy House on the southern end close to town center and the First Baptist Church at the northern end just before entering the main campus.

Mercy House Church

First Baptist Church

Stakeholder meetings with all the major players--immediate neighbors, UMass and Town officials, local business leaders, Town Meeting Coordinating Committee, League of Women Voters, etc--will start April 12 and conclude on April 14, setting the agenda for the wide-open interactive public event known as a charrette, now scheduled for April 28,29 and 30.

And since the two churches are well within the Gateway Corridor, one will probably be drafted as a convenient host site.


The Daily Collegian reports

Like a big pizza pie...

ZBA approves ABC permit...finally!

Third time was the charm as the ZBA last night, after two annoying continuations, approved by unanimous vote (which was required) the "special permit" necessary to allow the Amherst Brewing Company the right to pay a Connecticut company a lot of money (but essentially the same as what they were paying a local landlord for their smaller downtown location) to transform the former Leading Edge Gym on University Drive into a cozy, comfortable, responsible, adult-oriented--as opposed to rowdy student--brew pub.

Nice way to celebrate St. Patty's Day, eh?

Gateway: out of the gate, off and running

The Amherst Redevelopment Authority had a most productive meeting, including a brief 10 minute Executive Session to discuss property acquisition, that started this evening at 5:00 (instead of the usual 7:00) and wrapped up at 6:30.

ACP Visioning and Planning, awarded the four-month consulting contract only two weeks ago at our March 1st meeting (one of four bidders for the $30,000 contract), already demonstrates one reason they were chosen: A team will be in town all day this Friday for a series of work sessions with town planning staff, including a walking tour of the proposed main corridor (although an exact footprint is still to be determined) and formulating a list of stakeholders to include in the ultra-public process about to unfold.

The ARA is treating the walking tour of the possible impact area as a "site visit," which is a public meeting--so the general public may tag along--but no policy discussions or public comments will take place.

The old "Frat Row" at the main Gateway to UMass, 1.86 acres of prime real estate, is currently the only swath of land that is certain to be included in the final plan. UMass will donate the keystone piece to the ARA after state legislature approval. Senator Stan Rosenberg, one of the state's more powerful politicians, resides in Amherst and graduated from UMass/Amherst, our flagship institution of higher education.

In 2007 Alpha Tau Gamma, Inc. sold the property to UMass for $2.5 million and as part of the deal donated $500,000 the Stockbridge School of Agriculture endowment plus covered the $300,000 demolition/clean up costs. Since they were a private entity, in their final year of existence as infamous party houses they paid Amherst $60,000 in property taxes.

Since the Gateway Project will also be privately owned-and-operated, it could easily generate over a million dollars in annual tax revenues for our cash-strapped municipal coffers. Giddyup!

Here's to you Cpl Frank Buckles

America's last veteran of World War 1: "The war to end all wars."

By Presidential decree

Party house of the weekend

Strangely enough there were none this weekend--or considering it was Spring Break week--perhaps not so strange. I bet Florida had more than its share. Although the previous weekend there were more than enough party hardy contenders for the award, so I'm sure at tomorrow's Amherst Redevelopment Authority meeting the subject will come up during Public Comment period as ammunition to torpedo the Gateway Project.

When Media platforms collide

What a fascinating week in All Things Journalism. No, I'm not referring to the "China Syndrome' taking place in Japan, also a red hot story at the moment, but to our own local/national/international nuclear meltdown story: The ongoing Phoebe Prince suicide tragedy in South Hadley now, amazingly, 14 months old. A blockbuster story with bionic legs it seems.

And this most recent chapter started innocently enough on Thursday morning with a positive story, otherwise known as a puff piece, in the Springfield Republican's cyber entity Masslive concerning a local South Hadley High School teacher attending an anti-bullying conference at the White House, an article written by intern Rosie Walunas, a journalism student on assignment for a UMass academic project under the direction of veteran print-journalist-turned-professor-of-digital-journalism, Steve Fox.

Well it turns out that particular local South Hadley High School teacher has been acting as a PR flack for the school that pays her salary pretty much from day one, and some have argued that she "blamed the victim" as a means to absolve the school, students, administrators, teachers or town.

And she had a "fashion" blog (now deleted) where she gushed about the upcoming Washington D.C. trip...a blog that I--not know for my fashion sense of course--found to be something out of a Saturday Night Live skit, including a questionably risque photo of her posing in a slinky outfit against an industrial locker, the kind you might find in a High School locker room. Yikes!

The online response--comments posted to the Masslive article, the South Hadley Forum and on a local blog that has relentlessly followed the tragedy with a microscope--came fast and furious, but even the mainstream media (if you consider MSNBC main) scooped everyone via an interview with Jeremy Prince where he sadly pointed out his family's dismay with A) not being informed of the B-I-G White House PR event and B) the "disgusting" choice of having THAT particular teacher attend and present at the conference.

Ms. Walunas demonstrated her digital upbringing by quickly responding with a follow up story in the Republican (Friday) laying out the now escalating controversy--and even mentioned the caustic Internet responses from comments posted to her original story and on the pernicious blogosphere.

By then savvy Republican editors must have figured out this was a major story and veteran reporter Fred Contrada assumed the helm with his further exploration of this epic PR backfire, splashed on the front page (Saturday) with the entire angle of the story highlighting the "shock and disgust" felt by the Prince family.

Meanwhile on Friday the South Hadley Town Reminder (a free weekly) and Daily Hampshire Gazette published overly positive front page stories concerning the anti bullying conference at the White House without any mention of the controversy. On Saturday, the Gazette catches up with the debacle by regurgitating the heartbreaking MSNBC interview with Phoebe's dad.

And this morning an Irish newspaper--The Sunday Independent-- picked up the side story (prominently decried in cyberspace) that South Hadley High School students are coming to Ireland for a visit (led by the now controversial teacher) in a few weeks with the headline giving you a distinct clue what they think about it: "Shock as tragic Phoebe's school plans Irish trip."

Their reception will probably be similar to that any fool would get strolling into an Irish pub on St. Patty's Day dressed entirely in orange and requesting a spot of tea.