Saturday, February 26, 2011
After five years tucked away behind the second ugliest bank building in Amherst (both owned by Bank of America), 'Essentials' has succumbed due to a confluence of factors: the economic downturn, competition from high volume large scale retailers, and the ever present exponentially expanding competition from countless culprits harnessing the power of the Internet.
Interestingly, owner Sydne Didier issued a heartfelt SOS via the venerable Daily Hampshire Gazette with a guest column published on the last day of 2010 where she admitted that she simply could not compete--at least when it comes to price.
And while she did not request donations as a life preserver, Ms. Didier did eloquently point out that concerned citizen (and citizens should be concerned when a town's economic engine starts to sputter) held the key to 'Essentials' survival, and a legion of other struggling Mom-and-Pops: shop locally.
In her own words