Drive Fast and Die! (only in Amherst)

Police with guns would certainly drive home the theme. So all the residents of Lincoln Avenue need do to slow down traffic is leave lots of food outdoors to attract the bears that in turn will attract lots of police with guns.

And then we can expand the marketing concept to address rowdy late night partying in the immediate neighborhoods around Umass: "Party Fast and Die!" Hobart Lane (non-student) residents should leave out lots of food to attract the bears…