No Exit Plan (same old, same old)

Leading Edge Amherst. Sign went up six weeks before business died

The Greenfield Recorder 1/20/12

Well considering Joanne DeLong and Peter Earle gave members, instructors and the general public only a couple hours notice before they scuttled their flagship The Leading Edge in Amherst last year, I'm not surprised half of that dynamic due now publicly proclaims the Leading Edge (rowboat) in Greenfield, has "no plans to close the gym."

Planning was never their strong point.

Obviously it's w-a-y more fun to plan for opening a business rather than closing, just like it is far merrier to attend a wedding or baptism vs. a funeral or divorce proceeding.

But consumers had better be wary--very wary. Both in Greenfield and the one maybe opening soon in the same complex in Amherst as the former Leading Edge. Considering their business model (low-cost, pack them in the door to sign up, then hope they never come in to use the facility) only took 13 months to accumulate massive amounts of red ink, it's hard to imagine a sudden turnaround simply because one partner ditches the other.

Apparently customer service is not a strong point either

And strangely enough, in this case, the partner getting ditched--Peter Earle--has far more fitness experience than Joanne DeLong, who jumped into the fitness field a tad late in life, with her main experience fighting with Earle at the Gold's Gym, Inc in Amherst before it morphed into The Leading Edge which only lasted another two years before suddenly going out of business.

As Scotty, Chief Engineer on the good ship Enterprise, used to say, "Fool me once shame on you; fool me twice, shame on me."

#####

This from the Greenfield Recorder:

"According to court documents, Greenfield Fitness Inc. is in default of approximately $307,000 in back rent, real estate taxes and maintenance costs. The fitness center has routinely missed payments of maintenance costs ($46,420), real estate taxes ($54,896), and back rent ($205,524) since May 2010. The business opened in March of 2009."

10/24/11 They certainly cut corners with their Greenfield sign (now a weathered banner)

Throwing my hat into the ring

Hat by Jada

Amherst School Committee
RE: Open Seat

Please consider this a formal application to enter the contest for the current open seat on the Amherst School Committee to be filled via a joint meeting with the School Committee and Amherst Select Board.

As a father with two young children in the Amherst public schools, former small business owner with 28 years experience managing a service oriented operation, and life-long multigenerational resident of the town, I feel unequivocally qualified to serve and look forward to a lively tenure.

Sincerely,

Larry Kelley

######

UPDATE (7:55 AM) Of course one of things I forgot to mention is my PR communication skill. For instance, I would have made sure the school district's snow cancellation line (413 362-1898) this morning had the correct day/date for informing multitudes of parents whether school is open for business (or any delays) today.

The new face of Amherst College?

Jim Brassord pitches Amherst College reconstruction projects to Amherst Historical Commission

Todd Diacon and Jim Brassord pitch BID to Amherst Select Board

With recent appearances before the Select Board to support the formation of a Business Improvement District as well as the Planning Board and Historical Commission for new construction and major renovations, Jim Brassord seems to be the poster boy for all things Amherst College, although President Biddy Martin did get out for the grand reopening of the stately Lord Jeffery Inn.

Amherst College President Biddy Martin (does not require a microphone)

And both the BID and Lord Jeffery Inn will contribute greatly to the revitalization of downtown Amherst. Amherst College is the largest landowner in town and even though the vast majority of their empire is tax exempt, they are still the town's largest taxpayer contributing about $350,000 last year for 40 some odd houses used to shelter professors and of course their profitable nine hole golf course that puts the town's moribund municipal offering to shame.

The Lord Jeffery Inn, open for business

Amherst College is also refurbishing the old historical Baptist church downtown for office space and launching a $200 million, six year construction project, for a new Life Science Building on campus. And all these construction/renovation projects will be protected by the Amherst Fire Department.

Amherst College owned former Baptist Church in the heart of downtown Amherst

Former Town Manger Larry Shaffer crunched the numbers four years ago to discover Amherst College cost the town about $120,000 annually for fire/ambulance protection. That year the College, kindly enough, donated $120,000 to the town's General Fund.

Ahh, but then the stock market slid into the toilet and Amherst College's endowment declined from $1.3 billion down to a paltry $1 billion. In response they shelved the $20 million reconstruction of the Lord Jeff, and reduced the Payment in Lieu of Taxes to Amherst from $120,000 to $90,000 and let Amherst taxpayers go back to subsidizing emergency services.

But now their endowment has W-A-Y more than recovered, sitting at a historic high, $1.6 billion. The sparkling renewed Lord Jeff is open, and work is about to commence on the former Baptist Church they purchased two years ago for $2.3 million, over twice its assessed value. But even at that lower value the building generated $16,000 in taxes to the town. And at today's whopping tax rate ($19.74/$1,000) would have generated $20,000.

Amherst College, around that same time, purchased and removed from the tax rolls houses on Hitchcock and Snell Street that today would also be generating $20,000 if still on the tax rolls.

22 Snell Street

14 Hitchcock Street

Most recently the town was overly generous with the Spring Street Parking lot renovation at the Lord Jeff's front door, spending over $350,000 in enterprise fund money and providing almost two years worth of work for an already busy enough DPW.

Spring Street Parking lot adjacent to the Lord Jeff

So let me recap: Over the past three years Amherst College has added to the protection portfolio of the Amherst Fire Department, removed buildings from the tax rolls and reduced annual payments to the town, all while their endowment has grown significantly.

Currently Amherst, the town, is cobbling together the FY13 budget which goes into effect July 1, 2012. And for the first time in many a year there's no gloom and doom talk emanating from Town Hall about devastating budget cuts, although the schools, as usual, are looking at a $500,000 shortfall.

Since Amherst the College and Amherst the Town are synonymous with education it would be both fitting and nice if the College donated a chunk of change to either the town for new fire/ambulance equipment, or the schools to help close that $500,000 sinkhole.

And I'm sure Town Manager John Musante or Superintendent Maria Geryk would buy Biddy Martin (or Jim Brassord) a beer at the Boltwood Tavern.

Recent typical weekend for AFD (note calls to Amherst College compared to UMass)

Shadow O'er the Art

Miss Emily gazes at the tree casting a shadow

Created by artist David Fichter in 2005, using $35,000 in privately raised money, the historic mural along the side of West Cemetery (where Miss Emily is buried) still looks striking. And yes, as senior planner Jonathan Tucker pointed out on Facebook, the graffiti "artists" have shown proper respect (or maybe it's the special coating/sealer that went over the finished work).

Meanwhile, on an adjacent wall...

Occupy the Web!

First they came for the Jews and I did not speak out because I was not a Jew.

Then they came for the Communists and I did not speak out because I was not a Communist.

Then they came for the trade unionists and I did not speak out because I was not a trade unionist.

Then they came for me and there was no one left to speak out for me.

Go Google! I was so startled by this, I forgot what I was going to search for.

"Why wouldn't we want to do that?"

The Amherst School Committee voted unanimously this evening to fill the seat left vacant by Steve Rivkin, although Superintendent Maria Geryk seemed skeptical that it is indeed necessary.

Once the Amherst Select Board is formally notified of this positive vote they will have time to discuss it at their January 26 meeting, issue a public call for candidates, and choose a winner at a joint meeting with the School Committee on February 6.

The new member will serve until the next election, April 4. The next few months are particularly important as the School Committees (all Amherst SC members are also members of the four town Regional School Committee along with Pelham, Leverett and Shutesbury) takes up discussion of the FY13 budget.

The Regional High School budget currently faces a $500,000 shortfall and the three other towns are already griping about their expensive assessments. Just today a highly contentious $1.4 million Library Override in Shutesbury was decided by a single disputed vote ruled valid, thus increasing taxes all the more.

According to the regional agreement, three out of the four towns must vote in favor of their assessment or else it's back to the drawing board.

Art & Graffiti

So yes, the recent arrest of two Bad Boy perps for tagging the fence behind Rao's made me wonder about other sites in town where the line between art and graffiti is maybe not so clearly defined.

Amherst Cinema building. Combination art/graffiti

Eagle Crest Property Management graffiti (probably a disgruntled customer of either Eagle Crest or APD)

Art Works, Main Street (definitely art)

Snell Street Bridge. Due for replacement this year (not because of graffiti)