First off, establish a blog…and then behold the power. Like many things involving the Internet, they are free. Perhaps the main reason print news industry has become a “dead man walking.”
Writing is of course a basic requirement but not nearly as important now as it was four or five years ago. But with a blog, if you are going to do it correctly (and my mother taught me “If you are going to do something, do it right,”) then you will be writing a lot and as a result your writing will improve. But still, shorter is better.
A computer, preferably a laptop with WiFi, and high-speed Internet access are mandatory. Give your blog a catchy title, easy for folks to remember and for a google search to find. Facebook, Twitter, and Youtube are great adjuncts and can feed back into the blog.
Get a free sitemeter that tells you how people find your blog, and hits per day will give you an idea of what stories are of interest, have legs, or fall flat. Post frequently but don’t force it with something Twitter –like about what you had for breakfast this morning.
A digital camera with video is also a must. Try to get one with a high optical zoom, as digital zoom tends to come out blurry. Last year I pushed an older camera to the limit of digital /optical zoom taking a shot from a public road about 100 yards away of an Amherst town official gardening at her new home in the town of South Hadley, and it came out lousy.
But she had a recognizable, errrr, figure so it still proved my point. (She later resigned as Amherst has one of those pesky regulations that you must live in town in order to serve as an elected public official.)
Photo editing skills are not all that important as cameras have simple settings that allow any neophyte to take decent photos. Basic skills with video editing are handy because you will need to snip only the pertinent sound bites. These days Apple imovie or simplemoviex make it for anybody to become a Stephen Spielberg.
Now that you have all the tools, establish your turf. Are you going to specialize by covering only school related issues (and in the community of Amherst that is a paramount issue) or just local government in general (and in Amherst they often dabble in foreign policy)?
For the sake of this discussion let’s assume you are a political blog covering the People’s Republic of Amherst.
Either way continue to read/watch the mainstream media, get out to the local coffee shop, bar or restaurant where the locals hang out and keep your ears open. Attend public meetings, ask hard questions. Don’t let anyone tell you that it’s none of your business because you are not a reporter for the local newspaper. The First Amendment applies to everybody.
Bone up on Massachusetts Open Meeting Law and Public Documents Law. Get to know the Town Clerk. Visit other blogs and post relevant comments under your name or google/blogger name so it can link back to your blog. Visit the cyber versions of local media and post comments there with your blog URL.
But above all, seek the truth. Triple check facts and spelling of names,stick to the AP pyramid style of presenting information (most important fact first) and never let your guard down.
Because with every post, you piss somebody off. If you don’t, then you are not doing your job.
And did I mention there’s no pay?
