Hide the women and children on Saturday, March 8
Last year UMass made a monumental error not being proactive about the childish Blarney Blowout. They failed to send out stern warnings to students and parents because they were afraid it would only add to the allure of the Blarney Blowout while providing it tons of free publicity.
Obviously the small minority of college aged youth who were going to engage in rowdy behavior that day were already well aware of the event, and perhaps took the absence of official notice from UMass as being a sign the University didn't really care.
Amherst town officials were infuriated, leading to some of the more terse exchanges in recent history. But everybody put aside their differences, and Amherst and UMass are now working closely together via the Town Gown Steering Committee to help navigate a calmer course for the two superpowers over the next few decades.
UMass also learned from last year's mistake. Enku Galaye sent out the following email to staff, students and parents. The UMass employee who just forwarded it to me said he "can't recall ever getting a letter like this before."
Maybe we can get UNH to issue a warning to their students!
Favorite this if you're going to Blarney Blowout at #zoomass this weekend. We all need to meet and represent! #WildcatNation
— UNH_Confessions (@UNH_Confessions) March 5, 2014