Blarney Blowout 2014 (3/8/2014)
From: Larry Kelley
Date: Tue, 25 Feb 2014 17:16:28 -0500
To: UMass and Amherst town officials
Subject: Blarney Blowout FYI
So just like last year around this time I'm now a getting a tidal way of hits over the past day or two from individuals doing a search using the term "Blarney Blowout 2014" or some variation on that theme.
And no, it's not coming from some kid who posted a link to my latest Blarney Blowout diatribe on Reddit or Facebook.
These are from individuals taking the time to enter the term into a search engine.
I'm talking somewhere in the range of 500 individual searches in the past 24 hours. That is a LOT. And NOT a good sign.
A few weeks ago, we had a meeting with officials from the Town to discuss plans for this off-campus event. UMass is doing a number of things, including preparing messages to students and their parents about the consequences of negative behavior off campus as well as targeted communications to students living in apartment complexes, especially in North Amherst.
We have also been sharing information about Blarney t-shirts which include our logo or the Minuteman with our Licensing Office, as these t-shirts may be in violation of licensing agreements.
I noticed that one of the Facebook pages has already been shut down. In addition, our Dean of Students office is reaching out to the students involved in these entrepreneurial activities to inform them about the consequences of creating an environment that leads to incivility.
On the day of the event, the UMPD stands ready to help APD and will have officers dedicated to this effort.
The campus is being and will continue to be proactive in messaging about behavior and in shutting down inappropriate activities where we have the ability to do so.
Executive Director, External Relations and University Events
Blarney Blowout coverage more than doubled unique visitors last year
Blarney blowout could rank as one of the most overrated events ever.. Buncha people standing in the cold just yelling and throwing things
— Peter Renda (@P_Renda831) March 2, 2014