FitWomen Amherst. Stock, generic website = Metaphorical
A full year after I first warned the world about the impending return of the fitness zombie, Peter Earle, his humble storefront has finally opened for business. They must have an overly understanding landlord.
Now I'm told by way of a attempted comment this morning on my original 9/30/11 post that the operation is actually run by his wife (makes sense, since it is a "women only" operation) and they currently have only 90 members.
Well that ought to pay the rent, maybe, this month. But those members may not want to make the mistake of paying for an entire year up front. At least a third of all businesses fail in their start up year, obviously an even higher percentage for those businesses opened by someone who already failed three times at the same concept.
Fitness centers are like newspapers, in that credibility is everything. And when you have gone out of business like Mr. and Mrs. Earle --without reimbursing members -- your credibility is close to zero.