Sunday, October 25, 2009
Blockbuster fast forwards to extinction
So after a dozen years dominating the Happy Valley video/DVD rental market the Blockbuster in the Stop and Shop Hadley stripmall is going the way of the Dodo bird. A tad too late for 'Video To Go' the iconic, slightly funky, video store that opened in Amherst many years before Blockbuster and moved from Main Street to the shopping center near Gold's, errrr, The Leading Edge Gym and then to Greenfield and then the graveyard.
Locally owned 'DV Den' and 'Captain Video' will be happy, but with consumers shifting to online downloads, cable video-on-demand or just the mailorder convenience of Netflix, the future of the industry is not in bricks-and-mortar outlets.
Some of you locals may remember only a couple years ago when Hollywood Video opened right around the corner from Blockbuster and only lasted about a year. Kind of an oldstyle Monitor vs. Merrimack engagement, only in this case one sank (Hollywood Video).
Interestingly this paradigm shift on the demand side leaving large (over)supply types like Blockbuster out in the cold parallels what is happening with the media--especially print media--today.
No wonder Netflix is killing Blockbuster.