Internet Marketing

The Internet has changed everything -- just ask a video store clerk or ink stained newspaper reporter -- but most would argue it has changed things for the better, especially with mass communication.

Internet petition sites make it cookie-cutter simple to promote a cause, and crowd funding sites make it simple for entrepreneurs to raise money for their projects.  The recent success of Food For Thought Books raising over $40,000 is a shining example.  Although "Homeless In A College Town" did not fare quite as well, raising only $7,511 out of a $20,000 goal.

And for a while there we had dueling petition on MoveOn.org over the controversial nut ban at Amherst Regional Public Schools.  The petition opposing the ban has since been deleted but probably had around 100 signatures prior to termination and the supporting petition now has 172 signatures but no activity since well before Christmas.

And the majority of signatures are from outside over enlightened Amherst.

Cinda Jones petition to entice South Amherst's Atkins Farms Country Market garnered over 350 signatures promising undying loyalty to a satellite operation at the new Trolley Barn in North Amherst.

 Trolley Barn, North Amherst

All to no avail as Pauline Lannon, Atkins co-owner recently responded to the public suggestion box saying "We need to put our energy and resources into this store."

 

Atkins Farms Country Market, South Amherst

Twitter is a great resource for instant news all of the time, although broadcasting is so simple it sometimes gets folks in trouble.

Last week the bricks and mortar media (who should know better) made an issue of Northampton Mayor Narkewicz tweeting positive things about potential jury duty service as he was reporting for potential jury service (but before the judge said the shut off your damn smart phones) and again after he -- like a lot of potential jurors -- was dismissed from duty.

reporting for jury duty at the Hampshire County Courthouse
— David Narkewicz (@MayorNarkewicz) January 8, 2014

Mark Whipple has yet to be introduced as the new UMass football head coach and already his Twitter account has over 650 followers, compared to Chancellor Subbaswamy, who has 938 followers, but has been on Twitter for over a year.

Folks in Amherst hope he has lots of positive things to tweet in the near future.

Update 2:40 PM.  Coach Whipple now has over 1,150 followers

A Fair Share

UMass, Amherst & Hampshire Colleges account for 27% of all AFD calls

On Thursday all the head honchos -- Select Board, Finance Committee, Town Manager John Musante and Finance Director Sandy Pooler -- will meet in Town Hall for the unveiling of the Town Manager's Fiscal 2015 budget.

Don't expect any earth shattering changes.  Although maybe, finally, a much overdue increase in staffing for our beleaguered public safety departments.

One thing that should be discussed is reimbursement monies from our three institutes of higher education.  You know, the reason why Amherst is a "college town."

The main one of course is UMass.  The original 5-year "Strategic Agreement", which pays the town $350,000 in new monies annually, expired June 30, 2012 but was extended for a year.

NFD mutual aid ambulance, AFD Engine 3 Pierpont Dorm UMass for ETOH student 

In 2013 Amherst Fire Department responded to UMass 1,162 times with 843 of those (73%) responses for medical emergencies requiring an ambulance, with 219 of those (26%) for "substance abuse."  So that means the other 319 responses required a fire engine.  Ambulance runs generate insurance revenues, fire engine runs do not.

 AFD Engine 2 on scene Crossett Dorm Amherst College

In 2013 AFD responded to Amherst College 212 times with 152 of those (72%) responses for medical emergencies requiring an ambulance, with 39 of those (26%) for "substance abuse."  The other 60 responses required a fire engine (or two).  Last year Amherst College "donated" to the town $90,000 as payment towards those emergency services.

Although after the Crossett Christmas incident last month let's hope they go back to the $120,000 they gave us in 2007.

In 2013 AFD responded to Hampshire College 184 times with 71 of those responses (only 39%) for medical emergencies requiring an ambulance, with 17 of those (24%) for "substance abuse."  The other 113 of those responses required a fire engine.

AFD crew heading toward Hampshire Dining Commons for an  ETOH female 12:20 AM

So out of the three institutes of higher education AFD protects, Hampshire College has by far the higher percentage of responses requiring expensive equipment that does not generate insurance reimbursement.

Last year Hampshire College paid the town zero, zip, nada for emergency services received by the town.  And as a tax exempt educational institute they paid almost nothing in property taxes.  Yet they are one of the most expensive colleges in America at $57,130 per year.

And last year Hampshire announced it would offer an "undocumented student" $25,000 per year to cover those high tuition expenses.  At least that student will be well protected (at local taxpayer expense).

From Green To Glass

 

Amazing maze:  Allard Farm, Amherst/Hadley border 

If you loved the view off Mill Valley Road in the summertime, a sea of green corn soaking up the sun under a radiant blue sky, you will probably not be pleased with this latest development. Yes, unlike Amherst, when Hadley announces a solar farm deal, it actually happens.

Allard Farm, yesterday

Of course it doesn't hurt that the prime instigator is the Hampshire Council of Government, a vestige of years gone by where small towns became members to use the power of co-op buying for discounts.

But now those discounts are more easily available on the Internet, without the high membership fee to HCOG. 

So the HCOG has found a new service niche by morphing into a one stop discount energy provider.

This project by Nexamp will, on days when Mother Nature cooperates, generate 3 megawatts of energy.  The deal with Hadley (besides the private deal hatched with Allard Farms) will provide a discount coupon worth 21 cents on the dollar payment towards their current electricity consumption.

In addition to this Nexamp project, BlueWave Capital has three solar arrays on the drawing board in Hadley.  BlueWave you may remember is the company Amherst aligned with to construct a 4.75 megawatt facility on the old landfill off Belchertown Road, which would be the largest in the state.

That project came under heavy fire from nearby abutters, and has since gone dark.

Well Bully For The Blog!

I have to wonder if Amherst School Superintendent Maria Geryk said she was going to jump off the Calvin Coolidge Bridge at the end of this month, would the Gazette and Bulletin put that on the front page? 

At the very least, since it taps into this powerful newfangled Internet, Ms. Geryk probably should have asked her fake Twitter doppelgangerr to first break the news about her, as yet, unnamed blog.

The Bully breathlessly reports

UMass Sober Shuttle Scuttled

 Sober Shuttle 1:15 AM Amherst Town Center

After less than a one-year trial run the much ballyhooed Sober Shuttle is no more.

The late night program used PVTA buses that ran after the bars closed in an effort to keep drunk drivers off the road and to cut down on waves of students walking through residential neighborhoods to get back to their beds in the dead of night.

But it seemed to duplicate already existing runs of the PVTA and never seemed to gain traction.  A uniformed UMass police officer assigned to every run could also have acted as a popularity deterrent.

The $50,000 program was a Student Government Association project paid for via student fees.

UMass administrators were not overly enthusiastic in promoting the endeavor because they did not wish to be seen condoning/enabling excessive alcohol consumption.

But at the same time they used it to demonstrate the University and students were doing something about rowdy behavior.

Fear not, however, the good intentioned safety program has been replaced with a more cost effective answer.  Yeah, there's an app for that: Sobrio. 

SGA President Zac Broughton reports

Liquor License For Rent

The average person probably thinks a beer/wine permit in a college town like Amherst is a license to print money.  And to some extent that's true.  So it will be interesting to see who applies for the only open on-premise Wine & Malt license (out of eight) currently available, at the annual bargain basement price of $1,000.

The Select Board will award the golden ticket to one lucky entrepreneur at the their regular Monday night meeting March 17.  Yes, St. Patrick's Day -- not to be confused with the "Blarney Blowout" held the Saturday before the official holiday to allow the downtown bars to tap into the "college aged youth" who abandon Amherst for Spring Break just prior to March 17.

Considering the mayhem that occurred at the last two Blarney Blowouts the Select Board should probably also post a set of suggested guidelines for potential liquor permit seekers on expected business practices.

As in not hyping immature events that promote ethnic stereotyping, while encouraging bad behavior.

 

Souper Bowl went out of business in June, giving up their Wine & Malt permit

DUI Dishonor Roll

226 Children died in drunk driving accidents in 2011

The New Year started out badly for Brenda L Sanchez, age 30, and Sylwester Malejczyk, age 22, both arrested for Driving Under the Influence on January 1st (early morning hours of course).

Particularly bad for Ms. Sanchez, since the charges also include child endangerment while under the influence. 

Justin Timmons, age 23, attracted attention by speeding, 50 in a 35 MPH zone, also in the wee hours of the morning when traffic is light -- probably made even lighter by the "polar vortex."

 

Welcome 2014: Three DUIs down, another 125 or so to go.

Torpedo Tintin?

Jones Library:  The people's living room

I guess Bill Clinton would say it depends on how you define "censorship".

Clearly Jones Library Director Sharon Sharry subscribes to the American Library Association's definition:  "A change in the access status of material, based on the content of the work and made by a governing authority or its representatives. Such changes include exclusion, restriction, removal, or age/grade level changes.

The group of concerned parents who want to relocate the "Tintin" series of colorful comics believe there's a "principled middle ground" that would allow for "placing material that uses derisive portrayals of a racial group that has been historically discriminated against purely to entertain the reader, as is the case in the comics, to areas for older readers."

 But clearly, that would be a "Change in the access status of the material, based on content ..." Or in the eyes of the ALA, censorship.

And of course the concerned parents "drive this point home" using the racially offensive book "Simple Additions by a Little Nigger," as an example of a historically dated work targeted at children they would expect not to find in the Jones Library.

And last I looked (this morning),  the book "Simple Additions by a Little Nigger" was NOT available at the Jones.

But I'll let the two opposing sides speak for themselves:

Request for Reconsideration 

Jones Library Director's response presented to Trustees 

Gazette Internet Poll

 

Busy As Ever

If only your personal investment portfolio went up like this

Last year call volume handled by the Amherst Fire Department went up 3.64% ... which may not sound like a lot, but when you are already running beyond capacity it becomes a bigger burden.  Like adding a few teaspoons of water to a glass already filled to the brim.  

A patchwork measure of adding extra staffing on weekends paid for by UMass/Amherst -- AFD's number one client (after the town itself) certainly helped, but even then a mutual aid ambulance had to be called 49 times --almost once per week.

Meaning if you or your loved one had an emergency requiring quick transport to a hospital, you would have to wait until an ambulance from a surrounding community managed to find you.

And yes the new contract just signed by the town and Union 1764 allows for a minimum staffing of 8 on duty personnel when the schools are in session; but a ten year old town study recommended 9 minimum on duty by Fiscal Year 2005.  And just look at the lead graph above to see how call volumes have increased since then.

Total calls (medical and fire): 5,690, or an average of 16 per day

Sure "substance abuse" (drunk) runs to our Colleges and UMass get a lot of press -- as well they should, since it is 100% preventable -- but they only make up 10% of total medical emergencies.  The top two are still classic emergencies that you expect trained professionals to handle, "general medical" (for an aging population) and "trauma."

The town has been negligent with public safety departments for a generation now. 

Central Station is long past due for replacement (that too from another town study done in 2006) and the current staffing problem is a disaster waiting to happen.  As in a major structure fire in one part of town while four ambulances are tied up over the far flung five towns the AFD serves. 

Help delayed is help denied.

Tu Parle Francais?

Well worn copies of Tintin at the Jones Library

So it turns out the only Jones Library copy of the most offensive entry in the "Tintin" series -- "Tintin In The Congo" -- is in french, so it is located in the foreign language section, and not with the other ones (pictured above) at the higher profile entryway to the Children's Room.

Of course when I asked to peruse "Tintin in the Congo, "  err, I mean "Tintin au Congo" it was, naturally, already taken out.  Not that I parle francais.

A really long-time Jones Library employee confirms the Tintin series has been available since she first arrived at the Jones back in 1972, and replacement copies have been ordered over the years (English versions of course) because they have worn out from avid readership.

Library Director Sharon Sharry also confirmed that the most recent written “request for reconsideration of library materials” filed by the concerned parents over Tintin was the first such formal request she has had in her 17-month tenure thus far at the Jones.

Back in 1996 a traveling photo exhibit "Love Makes A Family:  Living in Lesbian and Gay Families" sparked controversy in Amherst because some parents did not want their elementary school aged children exposed to it.

Although they were a tad vague as to what "it" was that children needed to be protected from.

The schools stood firm, the photo exhibit went on (probably to a much wider audience because of all the controversy) and our local civilization did not fall.  

Censorship is censorship. A doomsday device -- no matter which political persuasion employs it.

Higher Ed & Alcohol Info Graphic

 
AFD loading intoxicated student at the Umass Visitors Center early November

For my regular readers this is a kind of a "Well, duh" dog-bites-man story, but the charts graphically illustrate the sad, dangerous trend of alcohol abuse at our institutes of higher education -- the town's number one industry.

 Overall substance abuse calls:

Overall substance abuse calls make up 10% of AFD medical emergency responses

However, looking at the College and University of Massachusetts at Amherst our flagship of higher education and number one employer in town:

 Over one quarter of all emergency responses to UMass are for drugs/alcohol abuse

 

Amherst College kids are no better behaved when it comes to drugs/alcohol

Hampshire College comes in last for alcohol/drug abuse

Even worse, the numbers clearly indicate the problem is getting worse. 

Comparison of last two fall semesters (Tom Valle graph)

What say you UMass, Hampshire College and Amherst College?

Cascading Water Calls

 

New Life Science Lab: 1 of 4 Umass buildings with a water main break

   AFD Broken Water Pipe Responses

UMass Office of News & Media Relations reports

 

Baby It's Cold Outside

 AFD Engine 4 Mullins Center 1:45 PM

Amherst Fire Department was kept busy Saturday responding to alarms for broken water mains in numerous commercial buildings around town.

Fortunately the break at the Umass Mullins Center occurred earlier in the afternoon rather than just before the basketball game at 7:00 PM, since the sprinkler system also goes down. And that would certainly void the occupancy permit.

AFD Engine 1 & Engine 4 Fisher Home Hospice Center North Amherst 2:05 PM

The Fisher House Hospice Center was also a concern since the power had to be shut down briefly while AFD did their investigation with that water main break.

AFD Engine 1 at 25-35 University Drive 2:20 PM

Jessie's House family shelter alarm also for broken water main.  Plumber en route.  AFD command terminated.  #AmherstMA.
— Larry Kelley (@amherstac) January 4, 2014

AFD responding to UMass Life Science building for fire alarm and water activation alarm.
— Larry Kelley (@amherstac) January 4, 2014

Sunday:  The carnage continues ...

AFD Engine 1 responding to Ginger Garden Chinese restaurant Rt 9 #AmherstMA for "cracked sprinkler head".
— Larry Kelley (@amherstac) January 5, 2014

Sign Of The Times

The colorful  First Congregational Church new sign is now in full bloom on their front lawn that rolls gently down to Main Street. 

The Church first attempted to erect the sign back in the spring of 2012, but then the town gently reminded them they needed approval from the Zoning Board of Appeals (in spite of the Dover Amendment which gives a church or college carte blanche) and then, ironically enough, the new Dickinson Local Historic District Commission.

The Church had initially opposed formation of the DLHDC, which was approved by a two-thirds vote of Amherst Town Meeting May 21, 2012.

April, 2012

Frosty Morning

"There's a certain slant of light, Winter Afternoon" 

Now you know why Miss Emily had an "aversion" to winter.

DUI DIshonor Roll

Over 1.4 million drivers were arrested for DUI in 2010

The last two (alleged) drunk drivers of 2013, Jocelyn N Gozdowski age 22 and Gergory T Fitzpatrick, age 37, are fairly typical as DUI arrests go, but surprising not-so-typical since they close out the calender year bringing the total number of arrests to 127, down from 148 in 2012, or a drop of 15%. 

Could be the word has gotten out and people think twice about drunk driving through Amherst; or overworked APD didn't have the people power to target drunk drivers.   So maybe we just got lucky, unlike Daniel Haley. 

For instance our "typical" DUI, Mr. Fitzpatrick, was bagged Saturday night just after the sold out Mullins Center UMass basketball game ended.  He was pulled over on Triangle/Kellogg Streets only a mile or so from the facility.  How many drivers were on Amherst roads at that moment? 

How many innocent citizens going about their daily business without a care in the world?  Until suddenly you see those headlights bearing down, head on ...

Racism vs Censorship

Jones Library on a snowy day

The Jones Library is now in that unenviable position of dealing with a handful of parents concerned about reading material available in the Children's Room.  The formal name of the room kind of gives you an idea of the room's demographic. 

The problem is an ancient comics series "Tintin" that has some, err, dated ideas about race relations which could pollute the minds of young children.  Their solution, fortunately, is not outright censorship, aka the 1999 'West Side Story' "racism" debacle at Amherst Regional High School.

They simply want the book series moved to the Young Adult section.

Although that would probably be like moving 'Cat In The Hat' from the Children's Section to Young Adult where the clientele would be a tad too mature to wish to read it.

Dr Seuss war effort

Of course the argument could be made that Theodor Seuss Geisel, aka Dr. Seuss, penned some let us say less than flattering portrayals of Emperor Hirohito and should also be moved.  That too was a "different time," and that particular cartoon appeared in print less than three months after the Japanese perpetrated their infamous Ninja raid on Pearl Harbor.

This morning Jones Library Trustees took up discussion of the potentially volatile issue after the Library Director Sharon Sharry refused to take the parents suggestion.  The Trustees took the safe way out by not taking a formal position because no one made a motion one way or the other.

But the board did send three suggestions to the Library Director:   Let patrons know the Jones Library does not vet material for content (even children's books); perhaps move the items within the Children's Room to a less visible location; and work with the concerned parents to come up with an educational program on racism in children's books.

Or, individual parents could just prevent their kids from picking up the 'Tintin' series.

 Martin Luther King, Jr.

Daily Kos agrees

American Library Association:  Bill of Rights for Minors

Snoooooow Day(s)

Of course the fake Superintendent Twitter account was first with the news.  Sort of.

Paper, Plastic, Polystyrene

 

Paper cup left (but plastic lid), Styrofoam cup right

Call out the SWAT team, the Dunkin' Donuts on University Drive is still serving their hot coffee (and presumably tea and hot chocolate, oh my!) in Styrofoam containers in defiance of the Amherst ban which went into effect at midnight.  

Well, maybe defiance is a tad strong.  Since Amherst is one of only four communities in Massachusetts with such a ban, maybe the big multinational corporation was simply never aware -- although they are home based in Massachusetts.  

With the college aged youth demographic (59%) so prevalent in our little college town we are probably a highly profitable market segment.

And yes, since the Board of Health can only fine them $100 - $250 day, that would probably only require a half-hour's worth of sales to cover. 

Political Battle of the Year 2013

Nothing in Amherst brings out the wrath of NIMBYs quite like a proposed housing development -- especially when the prospective clients are, gasp, students.  Even though two recent housing studies overwhelmingly concluded Amherst needs more housing -- especially student housing.

The Retreat, a resort like enclave of stand alone cottages clustered in the woodlands of North Amherst targeting a UMass student clientele, was announced in late February.   The reaction was instant and overwhelming.

As in negative.

By the time of the first informational public hearing at the Jones Library in April a coalition of concerned citizens, "Save Historic Cushman," formed and their ubiquitous calling card, red & white 'Stop The Retreat' lawn signs, had already been planted.


Neighbors of proposed development already seeing red April 16, "informational" meeting Jones Library

The first major political confrontation would be at the annual spring Town Meeting where warrant articles only require ten signatures to get on the official warrant.

Article #43 called for the town to "Purchase a Conservation Restriction" on 154 acres of woodland for $1.2 million in northeast Amherst that is already under a purchase-and-sale agreement for $6.5 million.  Once again to stop a large development of badly needed housing.

At the June 3rd session of Town Meeting the esteemed body not only failed to muster a two-thirds vote to take the 154 acre parcel by eminent domain, but they terminated (with extreme prejudice) the naive heavy-handed proposal by supporting my "move to dismiss" the article by a 98-90 vote.



Plan B then became convincing the Select Board to invoke the "Right of first refusal," since the forested property had been in a state conservation program for many years.  Of course that "right" would be a tad expensive as the private deal between Landmark Properties and W.D. Cowls, Inc amounted to $6.5 million dollars.

Neither the Planning Board or Conservation Commission could be convinced to recommend to the Select Board the expensive purchase. Although the July 29 Select Board public meeting was packed with angry neighbors, the Select Board wisely choose not to play that expensive card.

Once again the "Save Historic Cushman" crowd was resoundingly told "No" by town government.

At the beginning of this month (December 2) the Select Board once again held a public hearing to decide whether they should make a recommendation to the Planning Board, who now holds the fate of the project in their hands.

Once again the usual suspects showed up in force voicing the usual concerns.  The Select Board decided to send Chair Stephanie O'Keeffe to the December 4th packed-beyond-building-code-limits Planning Board meeting to remind the board just how important this issue is and that they need to get it right.






Since Planning Board members are old enough (well most of them anyway) to remember the classic Frankenstein scene of angry villagers armed with pitchforks marching towards the castle under the bright glow of crackling torches, perhaps no such reminder was necessary.

Landmark Properties presented their "preliminary" cluster development design to which the Planning Board issued a set of recommended alterations.   Landmark will come back in this New Year with a "Definitive Plan" incorporating those tweaks.

The battle continues ...