The Hangar (right), Amherst Brewing Company (left)
UPDATE: Monday morning
So I had a very nice conversation with The Hangar Pub and Grill owner Harold Tramazzo and he said the "hybrid" model -- where he does food service and
Amherst
Brewing
Company maintains liquor service -- was the original plan he approached ABC owner John Korpita with about 6 months ago.
But now it's morphed into a outright sale of
Amherst
Brewing
Company (not yet completed) because Mr. Tramazzo "doesn't want the name
Amherst
Brewing
Company to go away." At the moment he has "management and financial responsibility."
He also wants it known that if the numbers work there's no reason he can't run two businesses almost directly across the street from each other, as well as the Wings Over Amherst just down the road near Big Y.
He also denies The Hangar Pub and Grill is a college bar (which I don't think I called it) and pointed out that he interacted with lots of older patrons over the weekend.
Mr. Tramazzo does own buildings that house his food service business in Westfield and Greenfield but has no plans for buying Newmarket Center, which has a town valuation of $3,145, 300.
The "kids menu" has not disappeared, he just weeded out the offerings that were not working and simply serves smaller portions of regular items still on the menu.
Lots of details still need to be worked out (including paperwork with the town), so at the moment you can consider the operation in soft opening/launch mode.
#####
Original Report:
The super popular chicken wings at The Hangar Pub and Grill will get even more room for distribution -- not to mention parking -- as the formerly competing business has taken over food service at the expansive
Amherst
Brewing
Company just across the street on University Drive.
Although one of my Facebook buddies was not overly happy that they immediately cut the kids menu at ABC, making it a tad less family friendly.
The demographic for The Hangar is younger than ABC, to quote that often heard line in a college town: "College aged youth." While the Amherst Brewing Company seemed to attract an older crowd, as well as families.
So it will be interesting to see how this clash of cultures works out.
Charles Lane, a neighborhood immediately behind ABC
Neighbors who live on Charles Lane immediately behind Newmarket Center probably will not be pleased, since this will undoubtedly increase the potentially nosier demographic to their side of the street.
About 15 years ago the
Zoning
Board of
Appeals denied a Special Permit to H2O, a sports bar that wished to open in the space occupied by ABC, because of the potential for noise and nuisance.
A Gold's Gym opened a couple years later, changed their name to
The Leading Edge to save franchise fees and then went belly up for good.
Former members tried to form a co-op and revive the fitness operation at that site, but like most things born of
Internet petitions, never managed to break a sweat.