Sober Shuttle 1:15 AM Amherst Town Center
After less than a one-year trial run the much ballyhooed Sober Shuttle is no more.
The late night program used PVTA buses that ran after the bars closed in an effort to keep drunk drivers off the road and to cut down on waves of students walking through residential neighborhoods to get back to their beds in the dead of night.
But it seemed to duplicate already existing runs of the PVTA and never seemed to gain traction. A uniformed UMass police officer assigned to every run could also have acted as a popularity deterrent.
The $50,000 program was a Student Government Association project paid for via student fees.
UMass administrators were not overly enthusiastic in promoting the endeavor because they did not wish to be seen condoning/enabling excessive alcohol consumption.
But at the same time they used it to demonstrate the University and students were doing something about rowdy behavior.
Fear not, however, the good intentioned safety program has been replaced with a more cost effective answer. Yeah, there's an app for that: Sobrio.