Second Chances

The coolest retro neon sign in Amherst will light up once more

Perhaps the greatest ally a small business owner can ask for is a supportive partner.

Either one in the actual business itself to help deal with the infinitely long to do list, or an understanding spouse who knows what you go through 24/7 and offers encouragement when circumstances conspire to overwhelm you.

The main reason Metacomet Cafe closed down somewhat suddenly last fall, after taking more than two years to serve its first burger, is because one of the two business partners -- a blood relative -- took ill, and is no longer in the picture.

Click to enlarge/read

The most recent note (dated 11/19/15) on the door from Spenser Hopton, who is decidedly still in the picture, said the Cafe would reopen by "next month."  But now we're in the cold month of January and they still have not reopened.

So I called Spenser to inquire and was assured he has not given up.  Metacomet Cafe will reopen by St. Valentine's Day.  Yes I know, the dates seem to keep getting pushed into the future just far enough to allow breathing room.

And when you're now going it alone trying to run a business in town center -- the high rent district -- in a market where UMass unfairly competes with you and Internet trolls can savage you on Yelp (or those damn blogs) it's no wonder normal breathing is hard to come by.

Spenser learned a hard lesson from the brief time they were open last summer and will tweak things accordingly.  The Cafe will offer a wider array of food -- serving breakfast, lunch and dinner -- with sit down friendly service.

Sounding more upbeat Spenser closed with, "I still have hopes the Metacomet Cafe will be cherished by the entire population -- both students and town folks."

And he's well aware this second chance is also a last chance.  

Uh-Oh

July 2015

 

This morning (Click to enlarge)

Having run a small business for 28 years I appreciate just how demanding a mistress she can be (or "mister" for you daring female entrepreneurs).

The vast majority of start-ups fail to celebrate their 5th anniversary, and if you calculate the average pay an owner takes over that short lifetime it probably works out to far below minimum wage for all the hours invested.

Yes downtown rents are a tad expensive.  But like most things in life, you get what you pay for.

With the right product, a strong business plan and a little luck of the Irish a small business can do more than just survive in our downtown.  They can downright thrive.

Finally!

Metacomet Cafe, 27 South Pleasant Street

After nearly three years of teasing downtown traffic with a wicked cool retro neon sign, the Metacomet Cafe is finally set to open this coming Memorial Day weekend. 

The cozy food cafe is owned and operated by brothers Trevor and Spencer Hopton,  and will be specializing in "the world's greatest hamburgers" (as well as sandwiches and salads).

Downtown Dining Options Expand

27 South Pleasant Street

Two new restaurants will grace Amherst center next month, although both of them will do business in a space previously occupied by dining establishments.

Yes Metacomet Cafe, the restaurant with that cool retro sign that went up 1.5 years ago is, finally, going to open in the former home to Chez Albert before they moved to the north end of town.

Brothers Spencer and Trevor Hopton appeared before the Amherst Select Board back in July for a required Common Victualler License, saying they would be open by September.

Better late than never.

28 Amity Street

Almost directly behind the Metacomet Cafe in a spot formerly occupied by Arise Farm to Table Pub and Pizzeria, a new Italian restaurant, Osteria Vespa, will arise from their ashes, having purchased all the surplus restaurant equipment except for the liquor license.

On Monday night the Amherst Select Board unanimously approved a new all alcohol liquor license for the business, located adjacent to the Amherst Cinema.

 Jonathan Welch (left) Tom Schnapp appear before Amherst Select Board

Small business start ups, even in the best of years, fight an uphill battle.  About 1/4 fail in the initial year of opening and by 5th year about half have failed. 

The key of course is having a good product, providing good service, and -- for a business requiring foot traffic -- a good location.  And they don't come any better than downtown Amherst.

Downtown Retro

Metacomet Cafe, 27 South Pleasant Street

After teasing the downtown for well over a year with their nifty, retro "Metacomet Cafe" sign, it looks like the classic sandwich burger shop is set to open within a month, in plenty of time for the resurgence in population that happens every Labor Day weekend in this college town.

The Amherst Select Board this evening unanimously approved their Common Victualler License although they will still need an occupancy permit from the building commissioner.  The operation, run by brothers Spencer and Trevor Hopton, will be open seven days a week from 11:00 AM until 11:00 PM.

World's greatest hamburger

Art & Eats

 

Metacomet Cafe 27 South Pleasant Street, Amherst

Two new bricks and mortar businesses will open in the heart of the downtown in time to tap into that tidal way of new customers who roar back into Amherst the last week of August.

Metacomet Cafe will open in the spot formerly occupied by Chez Albert before they moved to the other side of town; and Art Alive, an arts and crafts emporium that encourages consumer participation, has taken over the space former occupied by 35 South Cycle, a fitness business that expired last August. 

Art Alive, 35 South Pleasant Street, Amherst