Jada modeling "It's Pooch"In addition to managing operations at the Amherst Boys and Girls Club in town center, directing the Amherst July 4 Parade & 9/11 Commemoration ceremony, sketching hilarious local political cartoons, former FBI agent and native born 5th generation Amherst resident Kevin Joy is now a fledgling merchandising mogul.
Kevin Joy with "It's Pooch" on the racks at Amherst downtown institution, Hastings."It's Pooch" is Joy's answer to "Hello Kitty" and sure to be a hit with folks who prefer dogs over felines. Sketched at the request of his young daughter, the shirts are already a hit with kids (mine for sure) and Joy also reports he sold out of them at the UMass Campus Center to college aged women as well.
Joy plans to place the image on toys, hats, lunch boxes, fridge magnets, etc, and will work with local charitable organizations to help raise contributions via shirt sales.
Maybe dog lovers attending the Conservation Commission meeting this evening at Town Hall should wear them to show support for maintaining the now endangered off leash pooch policy at Amethyst Brook Conservation area.
Hastings: Open every day since 1914 (yes, during recent power outage)
Lights On The Common 9/11/11. Photo by Greg Saulmon, MassLive
Kevin Joy can be reached at (413) 695-1725
