Do You Know The Way ...

Beautiful downtown Amherst, in the shadow of UMass

Pretty soon visitors to our bustling city-like community disguised as a quaint little college town will be able to find their way around in style.

Using a $10,000 "Downtown Initiative Program" grant from the Department of Communities and Housing Development the town hired Mark Favermann to design a new logo for the town to use on all signage, starting with the downtown.

 Branding & Way Finding Working Group found its way to Town Hall this afternoon

Favermann told the working group -- made up the town officials, business and academic representatives -- that signs perform four basic functions:  Identity, informational, directional, and restrictions.  But they all should tie in via color scheme, font or graphic.

Favermann presented 5 basic design concepts each with slight tweak using a different color scheme for a total of 15.  Planning Director Jonathan Tucker told the group to narrow it down to three and Favermann would work with them and come up with new variations.

   Amherst Branding and Way Finding Signs

The group quickly voted down option #4 calling it the "haunted house" design and option #5 which was supposed to be the twin trees on top of Mt Pollux, but don't really look all that great without benefit of the hill they overlook.

 Select Board Chair Alisa Brewer was concerned about using a tree image  for downtown signage

BID Director Sarah la Cour also presented a hand drawn design showing a skyline with the outline of three buildings and a tree, but did not want it photographed for public consumption just yet.

Another meeting will be held the first week of October that will include extensive public input.

Final draft designs will be presented to a joint meeting of the Select Board and Planning Board in late October or November.

 Town Mgr John Musante (yellow shirt) and Assistant Town Manager Dave Ziomek (pink) attended

The Select Board, as "keepers of the public way," have the final say.

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Dickinson Museum just installed new signs only last month (that don't include iconic Dickinson Homestead graphic)