Not all corporations are cutting back on public service promotions. Yankee Candle pulled out all the stops to entertain the kids with Santa and Mrs. Clause dropping in by helicopter. The huge crowd--most with children in tow--loved every minute of it (nice to see those expensive full-page, full-color ads in the bricks and mortar media still work)
And yeah, I'm sure some of the folks went on to buy candles.
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