Yes, Amherst existed before UMass (and Amherst College). Town center circa 1839
With Umass Amherst almost ten times larger than our other two colleges combined, perhaps the Amherst of today is better described as a "University town" . But it wasn't always so.
The founding in town center of the Amherst Academy (1814), which soon became one of the top private schools in the state, set in motion a paradigm shift. Because soon thereafter, as an educational outgrowth, Amherst College was founded on top of a hill (1821) at the southern end of town center.
Johnson Chapel, Amherst College built 1837
This shifted the balance of social/economic power away from the East Village, which had the initial advantage of water power via the Fort River, to what is now the heart of downtown Amherst.
And whenever a strong magnet arises for people of all persuasions -- in this case education -- the shopkeepers are close behind.
Merchants Row, 1870. Buildings in foreground were "mixed use" with Fraternities above ground floor
In a standing room only presentation yesterday at the Strong House
Museum in town center, local historian Ed Wilfert brought to life the story of "Merchants Row", a block of buildings on the west side of the town common with pretty much the same footprint today as 150 years ago.
Merchants Row today
Anchored on the northern end (corner of South Pleasant and Amity Streets) where the Bank of America is now, the Amherst House was as grand a hotel as you could ask for, and at four stories one of the biggest buildings in Amherst.
And at the southern end, the First Baptist Church (built in 1835).
First Baptist Church recently renovated by Amherst College for office space
The Amherst House
Historic photos from Jones Library collection
The July 4th 1879 conflagration decimated Merchants Row. The ferocity of the fire was such that even brick buildings could not withstand its wrath. The Beast was aided by a lack of proper firefighting tools as town center had no running water, even though a town committee only a few years earlier had strongly supported it.
All that remains after the July 4, 1879 fire
The Amherst Hotel was rebuilt as nice as ever but then in 1926 burned down again, even though by then, with Town Meeting approval, town center had running water piped in from the high ground of neighboring Pelham.
Every time buildings burned in the downtown land underneath was dug out a little deeper before rebuilding, and the soil recycled over on the town common which was originally -- by today's standards -- wetlands.
Ed Wilfert, "perpetual amateur scholar"
While the stately Amherst Hotel is now long gone, Amherst still has a bustling Merchants Row. UMass, to the north, has become a veritable Juggernaut -- the flagship of higher education in the state.
Amherst Town Meeting is still around, and too many years ago a town committee highly recommended the town build a new fire station. Thus far, a recommendation unfulfilled.
Those who fail to learn from history ...
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The Jones Library atrium currently has Ed Wilfert's presentation materials about Merchants Row on display (and you can often spot Ed around the library).