After intensive discussion with stakeholders, town officials, ARA members and a diverse cross section of Amherst residents we now have a preliminary plan, and the focus has shifted a tad closer to Amherst town center with less emphasis on commercial development and no student undergraduate housing, thus allaying fears of downtown business owners concerned about competition and nearby neighbors fearing rowdy undergrads.
The former Frat Row would maintain green space, a "new common," on the entire strip of frontage contiguous with North Pleasant street (and a smaller green "plaza" on the other side of the street) with mixed-used buildings and a parking garage on the rear two thirds.
But the new shift in attention is now to the west side of Kendrick Park and the intersection of East Pleasant/North Pleasant/Triangle streets with hopes for a "signature building" on the rise overlooking the northern tip of Kendrick Park currently occupied by the University Lodge hotel owned by hotel magnate Curt Shumway,president of the Hampshire Hospitality Group, who carries the surname of one of the founding families of Amherst.
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Final chance for public comment:
Saturday, 4/30 – Draft Plan Presentation
8:30–10:00 AM Review of Open House Results
10:00 AM–3:00 PM Finalize Plan
Finalize street design
Renderings and sketches
Finalize land use calculations
3:00–6:00 PM Printing & Powerpoint preparation
6:00 – 9:00 PM Draft Plan Presentation
Saturday, 4/30 – Draft Plan Presentation
8:30–10:00 AM Review of Open House Results
10:00 AM–3:00 PM Finalize Plan
Finalize street design
Renderings and sketches
Finalize land use calculations
3:00–6:00 PM Printing & Powerpoint preparation
6:00 – 9:00 PM Draft Plan Presentation

